LeBron Only Came Back to Save His Brand


I never felt the urge to write a letter to the editor. But in the first couple of weeks after LeBron left Cleveland (again), I got the urge. I was listening to sports radio and my coworkers’ takes. I kept hearing people thanking him for coming back and “getting us a championship.” But I don’t see it that way.

It was after I read an editorial on cleveland.com that I was motivated to write. The editorial thanked LeBron for (you guessed it) getting us a championship. But LeBron did not come back to “save Cleveland sports”, he came back to save himself. Here’s what I wrote:

LeBron came back to Cleveland to save his brand. He was the most-hated person in sports when he left for Miami. His homecoming was calculated. People should not thank him for the championship, but the 2016 team.

If they put a statue in front of the Q, it should be a statue of the entire team-not just LeBron. Kyrie hit the shot, Kevin Love made the defensive stop, LeBron had the block, and the team got the championship. I envision a pyramid-shape, with Lebron on top, Kyrie and Kevin Love on the second level and the rest of the team makes up the base.

If LeBron could do it on his own, we’d have four trophies and he wouldn’t have to go looking around for a super team to play on. He created the “Big 3” mess the NBA is now dealing with. Golden State perfected it, and once again, he leaves Cleveland with the team in shambles and a long road to hoe.

The way I see it, if he really cared for Northeast Ohio, he would have stayed here his entire career and built the team. The least he could have done (in both cases) is let the Cavs sign him and trade him, so the TEAM could have benefited. But, to me, LeBron isn’t about team. He’s about what’s best for LeBron.

He’s a great player, and I saw him do a lot of great things here,  but the TEAM couldn’t have won the 2016 championship without him, and LeBron couldn’t have won it without them. I thank the team.

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